BondRewards® Privacy Policy

Last Updated August 12, 2010

Lealta Media, Inc. ("we" "our" or "us"), owns and operates the BondRewards(R) program ("BondRewards" or the "Program"). We are committed to protecting your privacy. This Privacy Policy applies to the Program's website, www.bondrewards.com (the "BondRewards Website"), and governs data collection and usage while you are visiting the BondRewards Website or interacting with messages delivered to you through the Program via email or other channels that we may employ from time to time. By using the BondRewards Website, you explicitly consent to the use of your information and agree to the terms of this Privacy Policy.

We use the words "you" and "your" throughout this Privacy Policy to refer to you as both a non-member user of the BondRewards Website and, where the context requires, a member of BondRewards. If you elect or have elected to join BondRewards, we also refer to you in this Privacy Policy as "member."

1. Collection of Information

BondRewards collects both personal and non-personal information using the methods listed below. Our primary purpose in collecting such information is to provide you with a personalized BondRewards experience by displaying content and delivering offers that are likely to be of interest to you.

2. Information Collected at Registration

You are free to view portions of the BondRewards Website without registering for BondRewards. However, to take advantage of the offers available at BondRewards and to access the areas of the BondRewards Website reserved for members, you must register to become a member of the Program. Unless and until you register to become a member of the Program we collect no personal information from you.

BondRewards asks you to provide us with contact information (including your first and last name, mailing address, email address and telephone number) and limited demographic information (including your year and month of birth and gender) when you register with us. Registration is completely voluntary and you therefore have a choice as to whether or not to disclose this information. The registration form may change from time to time. However, only information marked "required" is necessary for registration and utilization of our services. Once you register with BondRewards, you are not anonymous to us. We also collect information from you as you use our services and interact with offers from our advertisers and merchant partners.

3. Information Collected Automatically

A. Cookies and Web Beacons

When you visit the BondRewards Website as a Program member, the server automatically recognizes you by your cookie. This cookie acts as a unique identifier and is linked to your personal information, which allows us to personalize the BondRewards Website to your specified interests and allows you to access your member account features more easily. It also allows us to keep track of your activity on our site and allows us to properly credit BondDollars(TM) to your account. This information may be added to your personal profile and used to deliver offers and advertisements that are more relevant to your interests.

We and our advertiser and merchant partners also use third-party cookies and clear pixel GIFs (also known as "web beacons") to count page views, measure email responses and track transaction activity corresponding to specific offers across multiple sites. For example, some BondRewards' advertisers and merchant partners use third-party cookies to identify you as a BondRewards member when you visit their sites from our site. This enables them to report your transaction activity to BondRewards so we are able to properly credit your account with BondDollars. We may also use this transaction information to provide you with more timely relevant offers, products and services.

Full participation in the Program is dependent upon you setting your browser configuration to accept cookies, including third-party cookies. If you elect to disable cookies, you may not be able to participate in the Program.

B. Log Files and Clickstream Data

For each visitor to our website (including visitors who are not members of the Program), our server automatically recognizes and records the following information:

In addition, for visitors who are members of our Program, our server automatically recognizes and records the following additional information:

This information, sometimes called log-file or clickstream data, is used to monitor site performance and ensure the Program functions properly. If you are a member, it may also be appended to your personal profile so that we may further tailor the Program to your interests.

4. Information Collected Via Online Surveys, Sweepstakes and Other Promotions

From time to time we may provide you with the opportunity to participate in contests, sweepstakes or surveys. If you choose to participate, we will request certain personal information from you. Participation in these surveys or contests is completely voluntary and you therefore have a choice as to whether or not to disclose this information. We use this information to notify contest winners and award prizes. We may also use the information gathered to better personalize your BondRewards Program experience.

5. Use and Disclosure of Personal Information

A. Advertisers and Merchant Partners

We do not rent, share, trade or sell your personal information to anyone for promotional purposes without your express consent. We do share data with our advertisers and merchant partners in aggregate form (in a manner designed to ensure you are not identified personally) so that they may better evaluate what products and services are most appealing to different segments of our member base. We also occasionally pass personal information via a secure interface to certain of our advertisers for the purpose of making it easier for you to sign up for their offers (a process known as auto-fill). However, this information is only to be used by the advertiser if you agree to submit the information to the advertiser for the purposes of completing an offer.

If you engage in a transaction with a third party, including the purchase of a product or service from one of our advertisers or merchant partners based on a link posted on the BondRewards Website or contained in a BondRewards email, you are consenting to our delivery to that party of your personal information in order to fulfill, validate and/or authenticate such transaction. Such third party will also be authorized to share transactional information with us in order to fulfill, validate and/or authenticate such transaction and may use any information we provide to them in accordance with their own privacy policy and information practices. We do not control these third parties and you agree that we are not liable for their acts or any failure to act on their part.

B. Redemption Providers

If you elect to redeem accrued BondDollars for a cash deposit into your bank account or the bank account of a third party, we require you to provide us with account information related to your financial institution in order to make the required deposit. We may also use this information to provide you with more relevant offers through the Program. If you elect to redeem accrued BondDollars for a U.S. Treasury Bond, we are required, under applicable federal regulations, to obtain additional personal information from you, which we then provide to the U.S. Treasury in order to fulfill your request. Redemption is voluntary and you therefore have a choice as to whether or not to disclose this information.

C. Other Scenarios

We may, without your consent, access and disclose your personal information, any communications sent or received by you, and any other information that we may have about you or your account in the following circumstances: as may be permitted or required by law, regulation, rule or court order; pursuant to requests from governmental, regulatory or administrative agencies or law enforcement authorities; or to prevent, investigate, identify persons or organizations potentially involved in, or take any action regarding, suspected fraud, violations of the BondRewards Terms of Service or any activity that appears to us to be illegal or may expose us to legal liability. Additionally, we may disclose your personal information in situations that we believe to be emergencies involving potential threats to the physical safety of any person or property if we believe that your personal information in any way relates to that threat.

6. Contacting Us

You may contact us for any reason under this Privacy Policy by emailing our Member Services department at service@bondrewards.com or by writing to us at:
BondRewards Member Services
1196 Borregas Ave, No. 102
Sunnyvale, CA 90489

7. Access to Personal Information

You may change or update your personal contact and certain demographic information by accessing your account on the BondRewards Website. You may also change this information by contacting us in the manner described in Section 6 above.

8. Opting Out of Promotional Emails and Cancelling Your Membership

We employ a strict policy against sending unsolicited email. We only engage in email marketing to those members who have elected to receive email from us, including promotional email and newsletters. If you later decide you wish to cease participation in the email marketing part of our Program, you may do so at any time by changing your online account settings or by contacting us in the manner described in Section 6 above. In addition, each promotional email we send you contains a link to unsubscribe or "opt out" of receiving future emails. If you are not interested in receiving promotional email or newsletters from us, you may choose to opt out from receiving such email or cancel your membership.

Please note that opting not to receive promotional email and newsletters from us does not exempt you from receiving administrative emails that include, but are not limited to, notices about vital Program and membership status changes, changes to this Privacy Policy and the BondRewards Terms of Service, and purchase and redemption confirmation emails. Our member services department may contact you in response to your inquiries, to provide services at your request and to manage your account.

You may cancel your membership at any time by contacting us in the manner described in Section 6. Please note that cancelling your membership does not require us to delete your personal information from our servers and archives, although we may do so in the ordinary course of business. We archive member information as a part of our normal backup processes, in order to, among other things, respond to future requests for redemption of accrued BondDollars, to the extent available under the Program's Terms of Service, and to provide a record in case of questions regarding past account transactions.

9. Third Party Websites

The BondRewards Website and emails contain links to various other sites that are not owned by us, including sites maintained by our advertisers, merchant partners, publishers, social networking channels and rewards providers. While BondRewards makes every effort to ensure that our business partners post clear and complete privacy policies and observe appropriate data practices, each of their sites has its own privacy policy that may differ from our own. The privacy practices of other websites and companies are not covered by this policy. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our site and to read the privacy statements of each and every website that collect personal information. Please note that when you click a link to a third party website, you may see a BondRewards "frame" at the top of the page. This is intended to be a navigational tool only, to allow you to easily return to the BondRewards Website. The presence of a BondRewards frame does NOT indicate you are still on the BondRewards website or covered by this Privacy Policy

10. Tell a Friend™

If you elect to use our Tell a Friend™ referral service to inform your friends about BondRewards, you will be asked to provide your friends' names and email addresses. We will then automatically send your friends one or more email messages (which may include your name and email address) inviting them to visit the BondRewards Website. We ask for this information for the sole purpose of sending these emails and tracking the success of our referral program. We will not disclose this information to any third party for promotional purposes, other than to introduce your friends to our Program.

11. Third Party Service Providers

The following describes the types of third party service providers that we may employ from time to time in order to enhance your experience of the Program. We will only provide these third parties with the personal information they need to deliver the service that we require. These providers are obligated to maintain the confidentiality of any information that we provide them and are prohibited from using that information for any promotional purposes.

A. Database Enhancement

We occasionally send the information we gather about our members to third-party data processors to organize, process and/or analyze the data on our behalf (to help ensure it is accurate and up-to-date) or on behalf of third-party advertisers and merchants they may represent (who may then receive information about our membership base in aggregate, anonymous form, in order to better tailor their marketing efforts to you interests).

B. Other Services

We occasionally use third parties to provide other services on our behalf, such as handling the processing and delivery of email, conducting surveys, contests and sweepstakes, providing customer support, processing transactions, hosting our Program enrollment pages, or performing statistical analysis of our services. In some cases, these service providers may retain a record of the information they collect for purposes of verifying their receipt of any fees we may be obligated to pay them.

C. Offsite Data Processing

Although we house our data in the United States, it is possible that some of our data processing or the data processing by our advertisers or merchant partners may occur outside of the United States. While the data protection laws of these countries may vary, we will make every reasonable effort to protect your information based upon the express terms of this Privacy Policy. By enrolling in the Program, you consent to this transfer of your personal data.

12. Security

We have established companywide industry-standard security practices for your protection. These practices include, but are not limited to, firewall security, the use of appropriate encryption technology (such as Secure Socket Layer (SSL) software), and the use of multiple levels of password security to limit access to data on a "need-to-know" basis. We secure your sensitive information with a digital security technology provided by VeriSign/RSA, a trusted leader in digital security. As an extra precaution, please make sure that you are using the latest version of an SSL-enabled browser and that you never disclose your BondRewards password to anyone.

13. Changes to this Privacy Policy

We may amend this Privacy Policy from time to time. If we make any material changes in the way we use your personal information we will post a notice at the top of the Privacy Policy web page or, for material changes to our information practices, via email.

14. Children's Privacy

We do not accept registrations from persons under the age of eighteen. The BondRewards Program is available only to persons who are eighteen years of age and older. The BondRewards Website will automatically block enrollment of any person who indicates he or she is under the age of eighteen. If we later learn that a user is under the age of eighteen, we will terminate the account of such user and delete the user's information. Inherent in the Program is the responsibility of parents and/or guardians to ensure that their children's privacy is protected. We will not be liable for any content or advertisements viewed by minor children in violation of this Privacy Policy or the BondRewards Terms of Service.

15. TRUSTe Privacy Certification

Lealta has been awarded TRUSTe's Privacy Seal signifying that this privacy policy and practices have been reviewed by TRUSTe for compliance with TRUSTe's program requirements including transparency, accountability and choice regarding the collection and use of your personal information. The TRUSTe program does not cover information that may be collected through downloadable software. TRUSTe's mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy trustmark and innovative trust solutions. If you have questions or complaints regarding our privacy policy or practices, please contact us at info@lealtamedia.com. If you are not satisfied with our response you can contact TRUSTe here.