What is BondRewards?
Expanding Customer Loyalty in the Digital Age
BondRewards provides solutions to inter-related problems facing customers and businesses today.
- Customers confront the "spend or save" dilemma, but the beauty of BondRewards is that they no longer have to choose. They can do both at the same time, which results in wiser, happier consumers.
- Companies face high costs in setting up and managing their own loyalty programs. BondRewards represents a turn-key solution that both increases sales from regular customers and attracts new ones. In addition, it helps companies implement a one-to-one marketing process that creates better relationships with customers going forward.
Too many companies have spent millions of dollars building and managing loyalty programs, often just to match those of their competitors. But these efforts have rarely struck a chord with customers, so the return on this investment remains low.
Consumers are typically enrolled in many reward programs, but use only a few. In addition, only a relatively small percentage can be classified as active users. Most customers participate only infrequently.
Meanwhile, all of the accrued rewards must be counted on the company's balance sheet as a liability.
What is needed, therefore, is a better idea.
BondRewards offers customers incentives that are much better suited to today's economic circumstances. In these recessionary times, consumers are concerned not only with the cost of purchases, but with their ability to save for the future.
With BondRewards, customers earn BondDollars, an easily understood currency, across hundreds of affiliated partner sites. They redeem their BondDollars for US Savings Bonds or cash.
This can be expressed as a simple formula, adapted to today's market conditions:
Customer Loyalty Today = Spend and Save!
BondRewards is the only loyalty program that offers consumers the option to earn U.S. Savings Bonds. By doing so, BondRewards allows consumers to save money now and also for the future -- while also helping strengthen the national economy.
Lealta Media provides companies a turn-key loyalty program that can be run easily and effectively at low cost. By combining proprietary technology with a large consumer database, Lealta Media provides partners the ability to identify and better understand the behaviors of their "permission-based" customers.
The result? Highly targeted marketing opportunities where the return on marketing dollars is much more easily measured.
In short, BondRewards enables partners to acquire new customers, increase customer loyalty, create efficient marketing campaigns, and improve the bottom line.